How not to raise funds for your charity/network
I got an email this morning from an unfamiliar name asking me to please forgive the sender for so quickly sending a second email requesting funds for his charity.
In other words: two emails sent one after another by someone I don’t know asking me for money.
Have you ever noticed how people raising money think that their charity is the only one that matters (because it matters deeply to them) and that they are somehow doing you a favor by asking for your money (as if you don’t have any charitable causes of your own?).
Well, since I didn’t even know the guy, I asked politely how we were related. He responds: “I think you interviewed me for articles several times.” Well, that got me hot in the face. Was it true? If so, I’ve not interviewed him in at least two years (I checked my publication’s database). In the process, I remembered meeting him, at a hedge fund party back in May.
I’m pretty certain that it was the first time we’ve met. Even so, he got my business card, and so without even a “Hi, how are you” he just starts soliciting away.
This is no way to build relationships or ask for money. You’ve got to make people care about your causes, not simply bombard them with requests with no introduction. Relationships are built over time. When my friends in business ask for donations, I’m happy to do what I can.
Also note the pomposity of a highly compensated banker (in this case) asking a journalist to help him raise money. Just the same when these huge foundations boast of the millions their members donate. Don’t let them make you feel small. What little I can give each year is a larger percentage of my much smaller net worth.
When I find this guy’s card, it’s going in the circular file.