Harrah’s is giving away free hotel rooms
{tomorrow on lower Bdwy}
Tomorrow, down on Wall Street, Harrah’s Resort Atlantic City will be giving away $1 million worth of free hotel rooms to celebrate the launch of its new 44-story waterfront tower.
The promotion, brainchild of PR Wunderkind and AM friend Peter Shankman, will take place between 11am and 2pm in the “Canyon of Heroes” (lower Broadway near the 4/5 Wall St. subway station).
Just go up to a guy with waxed eyebrows and slicked back hair and he’ll take care of you. No, I made that up. I have no idea what the promotional staff will look like. No, I’m lying again. They’ll be women and they’ll be wearing next to nothing. Even if you don’t get a freebie, you’ll doubtless be able to indulge your well-repressed tendency to objectify women (if that’s your genetic imperative, you troglodyte).
More info that I would rewrite, but it’s well written in the press release and I am lazy:
All lucky consumers who receive the keys in New York City’s Financial District, specifically the Canyon of Heroes area on lower Broadway near the 4/5 Wall St. subway station, between the hours of 11:00am to 2:00pm, will be invited to reserve their complimentary room for one night only – Thursday, June 5, 2008 – designated Harrah’s ♥’s New York Night.
The NYC campaign is the kick-off to Harrah’s Resort Atlantic City’s $1 million Giving Away the House room promotion in four east coast markets that will also provide 960 free Waterfront Tower rooms to residents of Philadelphia (May 20th), Washington, DC (May 22nd) and Baltimore (May 28th). Winners in all cities will stay overnight at The Waterfront Tower of Harrah’s Resort Atlantic City on consecutive Friday nights in June 2008. Total room value is $1 million.
The 525-foot Waterfront Tower — now the tallest structure in Atlantic City and the second tallest building in New Jersey – was unveiled in March at a ribbon-cutting ceremony with N.J. Governor Jon Corzine and Harrah’s Entertainment CEO Gary Loveman. This is the final phase of a $550 million dollar revitalization for Harrah’s Resort that includes The Pool (a 172,000-square-foot, 90-foot-high, dome-enclosed entertainment area with 86,000-gallon heated pool), a regional food complex, shopping emporium and new Elizabeth Arden Red Door Spa.
Don’t say we never gave ya’ nothin’. Don’t say we don’t never use double or triple negatives.
