Single Serving Wine
Wine has always been a drink that folks bought in big bottles that served a couple of drinks. Every now and then a company would produce a small bottle which had only 2 or 3 glasses worth of wine in it and some companies even produced miniature bottles (though mostly champagne as I recall) for single servings.
Well this is on the verge of changing. Over the last few years wine companies have been working to lose the stuffed-shirt image that wine has developed and tried to appeal to a younger market, producing single serving wines ranging from small bottles to individual glasses to cans and “juice box” packaging. Sofia, by Francis Ford Copolla was one of the first to make this jump selling 4 packs of wine in pop top cans.
According to the article, the appeal of these single serving wines is that “by downsizing —offering wine in smaller portions that can be easily served at events or popped open without having to worry that the rest of the bottle will go to waste— winemakers are reaching a new segment of the market.” Actually, a really great though, and it isn’t just the makers of crap wine who are doing this, the single serving concept is stretching across the wine market, even champagne makers like Moet & Chandon have picked up on the trend.
When the first mini bottles came out a little more then a decade ago, the company producing them, Pommery, was accused of diluting the wine market by selling mediocre wine to the masses in small sizes. While other companies followed slowly, it hasn’t been until now that the mini- single serving wine trend has hit its full stride and found a viable market. As more companies follow suit producing single servings of wine you can expect the quality of the these wines to increase. The market already has a number of quite good ones.
