Single Serving Wine
Tuesday, July 31st, 2007
Wine has always been a drink that folks bought in big bottles that served a couple of drinks. Every now and then a company would produce a small bottle which had only 2 or 3 glasses worth of wine in it and some companies even produced miniature bottles (though mostly champagne as I recall) for single servings.
Well this is on the verge of changing. Over the last few years wine companies have been working to lose the stuffed-shirt image that wine has developed and tried to appeal to a younger market, producing single serving wines ranging from small bottles to individual glasses to cans and “juice box” packaging. Sofia, by Francis Ford Copolla was one of the first to make this jump selling 4 packs of wine in pop top cans.
According to the article, the appeal of these single serving wines is that “by downsizing —offering wine in smaller portions that can be easily served at events or popped open without having to worry that the rest of the bottle will go to waste— winemakers are reaching a new segment of the market.” Actually, a really great though, and it isn’t just the makers of crap wine who are doing this, the single serving concept is stretching across the wine market, even champagne makers like Moet & Chandon have picked up on the trend.
When the first mini bottles came out a little more then a decade ago, the company producing them, Pommery, was accused of diluting the wine market by selling mediocre wine to the masses in small sizes. While other companies followed slowly, it hasn’t been until now that the mini- single serving wine trend has hit its full stride and found a viable market. As more companies follow suit producing single servings of wine you can expect the quality of the these wines to increase. The market already has a number of quite good ones.
Sorry for such a late start to the posting today, but let’s get right into it:
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Sitting in your cubicle all day, especially down in a basement, you don’t exactly get the best reception on the radio. This is kind of what makes internet radio such a joy. However, when you hear that new Avril Levine song for the 900th time and just can’t take it any more you can’t just spin the radio dial to find a new station, you either need to locate another station you want to hear, guessing what might be on based on the name of the station or jump to another website and see what is playing, there is no simple searching to hear what is on like on your tradition radio, well, there wasn’t until now.
Have you seen the NY Lotto commercial with bundles of money just falling from the sky? Well, apparently that is what is happening in Japan- well, kind of.
So,
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