Merrill attempts to spawn upstream
Monday, April 23rd, 2007I sympathize with Merrill Lynch. Like many Wall Street research providers, the firm’s stock reports have long been seen as a commodity. The firm has two choices: lower its own internal cost of creation, or try to reframe its reports as more exclusive, higher quality, etc. ML has taken the latter approach, today informing the media that it will begin restricting access to specific stock research. I fear they are swimming upstream.
The good stuff will leak out. Always does. The pablum simply won’t be publicized. I suppose ML can say its analysts’ research and ratings are somehow special as compared with the stuff put out by all the other Wall Street firms, but can they command a premium price when the other reports are out for free in the media?
April 23, 2007
Dear Journalist:Candace Browning, the head of Global Securities Research & Economics, recently sent a letter to clients outlining a number of additional steps that Merrill Lynch is taking to further protect the value of the premium products and services that we provide for the exclusive use of our clients.
To address a growing concern regarding the misuse of our proprietary research products, we will be modifying our research media policy effective April 23, 2007.
For macro reports on topics such as Economics, Foreign Exchange and Investment Strategy that we intend to make publicly available, media access will not change significantly.
However, continued media access to reports that contain fundamental equity opinions or stock lists through our research subscribe system will be significantly restricted, beginning April 23. We will continue to consider your other requests, including for company or industry reports or equity analyst interviews on these topics, on a case-by-case basis.
We want to thank you in advance for your cooperation with these changes. The goal of our media relations team is to accommodate your requests whenever possible.
Sincerely,
Susan McCabe Walley
Head of Global Research Communications and Media Relations





