Bush/Yale bashing viral from Lakehead U
Interesting viral marketing attempt by Lakewood Lakehead University in Northern Ontario. It got picked up by the BBC, but its influence on the University’s reputation is questionable.
The text reads, “Graduating from an Ivy League university doesn’t necessarily mean you’re smart. If you agree click here.”
Probably not the best positioning. Afterall, it’s not like just any privileged billionaire can become president. You’ve got to have something going on upstairs and you have to relate to the common man. Appealing to the common American is what the Bush shtick is about. He is meant to appear guiless and without alterier motive. That’s not stupid.
The bottom line for democrats is that when you underestimate your opponent you lose.
September 8th, 2006 at
Actually it is pretty good positioning considering almost every canadian university student is in consensus regarding their [negative] opinion about bush. So not only do they find the ad funny, but also, the students who would even bother considering Lakehead, are certainly not yale material, so it’s not like the university had anything to lose. Finally, being a northern Ontario local university, i doubt it pulls many students from the US the way UBC, UofT or Mcgill do, so there probably won’t be any market loss their either… Definitely clever advertising.
September 12th, 2006 at
It is Lakehead, not Lakewood.
And yeah, Bush is probably smarter than most people give him credit for.